Paid Posting

Paid posting sites enjoyed a HUGE SPLASH a few years ago. The way it works is you join a pay to post site and sign up for offers that your blog qualifies for. You can get paid anywhere from a dollar or two to over $300 for one post! This is a good way to kick start your blog’s earnings, though newer blogs tend to get lower paying assignments. While they aren’t as “in” as they used to be, you can still earn some money online with this method.

The most recognizable name in the paid posting world is PayPerPost. I did hundreds of PayPerPosts on my Hot Dog Truck site a few years ago and earned a little over $3600 in my first year. Here’s an example of my favorite PayPerPost on that site. The posts usually require the writer to put some links to the advertiser’s website in the body of the post. Articles can be anywhere from 50 to 300 words.

The reason this type of posting gained popularity was it allowed advertisers to get a lot of targeted, inbound links to their site for relatively short money. In theory this would improve their search engine results for keywords they wanted to be known for. In practice, it worked for a time but Google got wise to the whole thing and penalized bloggers who were writing paid posts by devaluing their page rank. A lower page rank meant less money for paid posts, amongst other things. Google also slapped the sites that were hiring paid posters by devaluing their search results. This kind of defeated the purpose of paid posting in my eyes, but the practice lives on.

At the time, I thought paid posting was a good idea. It certainly was a good way to earn some extra dough. It did make the site look a little spammy- I even confessed to being a “link-ho.” Once Google whacked my page rank from a PR 4 down to ZERO, I rethought this strategy as a long term, viable income producer and I ceased doing paid posts en masse. I still occasionally do a paid review, but I don’t like to call attention to them they way I did in the past.

Is paid posting for you? Maybe. As I stated earlier, it’s a good way to jump start your earnings. The problem is when a blog is new, you don’t have any (or many) readers, so you won’t get higher paying assignments. The good thing is SOME MONEY is better than none!

The bad thing about paid posting is it can take away from the main focus of your site. If you have a blog about vegetarian cooking and you do a paid review about auto insurance, it really doesn’t match up well. When I do paid posts now, it’s only for something that fits into the overall context of the site.

For a newbie blogger, I’d say give it a whirl, just don’t overdo it.

For a list of sites that pay you to post, click here.

Adsense

Adsense. On the net, it’s ubiquitous. I have Adsense on many of my sites. Some webmasters and bloggers scorn it, others swear by it. Some have gotten rich from it, others make just pennies a day. What should you do about Adsense?

There are so many bloggers out there who think they can slap together a blog, throw Adsense on it, kick back and watch the money roll in. This is a huge myth. Adsense works and it is the simplest, quickest way to monetize a site. You can make money online with Adsense, but just having Adsense does NOT guarantee earnings.

When I first started out, I made just over $29 my first month with Adsense. It took 4 months for me to reach the $100 payout threshold (Google sends you a check only when your earnings exceed $100). After that it took 2 months to reach the threshold. I finally made $100 per month after one whole year of running the site. I now regularly earn over $300 per month for that site alone. That’s not going to buy me a new Porsche, but it sure does come in handy! I also earn Adsense income from other sites.

In order to make money online with Adsense you have to
have ads that are relevant to your content. If you just have some ridiculous site that offers no value to a reader, they’ll simply click away from your site without clicking an Adsense ad. Content is king on a blog or any other website. People go to the web to get answers-not to make you rich with Adsense. With my Hot Dog Truck site, people are primarily landing there to get information on how to start a hot dog business ¬†or to find hot dog trucks and carts for sale. I know this because my Google analytics tells me which search terms and pages are the most popular on that site (more on Google Analytics later).

The reason people found those pages out of the millions (billions?) on the web is they provided value and answers for the questions those folks had. Without the good content, nobody would land there and if they did, they wouldn’t stay there!

So if you want to make money with Adsense, the first thing you should be concerned with is providing value to your reader. INFORM OR ENTERTAIN your reader in a way that will make them want to know more about whatever it is you are writing about. That will make them stay on the page and look around your site. Adsense will automatically post ads that are relevant to your content, so readers will be more likely to click those ads.

As I said in my Why This Blog? post, I am not reinventing the wheel here. A large part of what I want to do is streamline the information gathering process for people who want to make money online. Much of what I am saying is either common sense or information I have gotten elsewhere and applied.

A very inspiring post I read which I took to heart when I started making money online was this gem from Steve Pavlina . com. He lays out the importance of content in a very poignant way.

For a frank discussion on the pros and cons of Adsense on a blog, go to Pro Blogger.

These guys have been at it longer than myself and provide the insight of seasoned web veterans. Read these posts and come back for more fun tomorrow!

Sign up for Adsense here.